Words That Win Support
We turn your crowdfunding campaign into a story people actually want to back.
You've got a project worth funding. But when people land on your campaign page, they need more than just facts and budget breakdowns. They need to feel something. And that's where most campaigns stumble.
We write copy that connects with real people — not just investors looking at spreadsheets. Our approach works because we dig into what makes your project matter. What problem does it solve? Who benefits? Why should someone care enough to pull out their credit card?
How We Build Campaigns That Click
Three steps. One goal. Getting your project funded by people who believe in what you're building.
We Start With Questions
Understanding Before Writing
Before we write a single word, we need to understand your project inside out. What inspired it? What roadblocks have you hit? Who are you trying to reach — tech enthusiasts, local communities, industry professionals?
Most copywriters skip this part. They grab a template and fill in the blanks. We don't. We spend time asking questions that might feel uncomfortable but lead to better campaigns:
- What makes this project different from others already out there?
- What would make someone trust you with their money?
- What part of your story actually gives people goosebumps?
Then We Craft the Message
Writing That Feels Human
Once we know your story, we translate it into language that works. Not corporate speak. Not buzzword salad. Just clear, honest writing that explains what you're doing and why it matters.
Your campaign page isn't a sales pitch — it's a conversation. We write headlines that grab attention without feeling clickbait-y. We structure your story so it flows naturally. And we answer the questions backers always have before they commit.
The best campaigns don't just inform. They build confidence. They make people think, "Yeah, I want to be part of this."
What Makes Our Approach Different
We've seen enough failed campaigns to know what doesn't work. Here's what we focus on instead.
Clarity Over Cleverness
Fancy wordplay might win awards, but it won't fund your project. We write copy that's immediately clear. People should understand what you're doing within five seconds of landing on your page. If they're confused, they bounce.
Backers Are People, Not Wallets
Too many campaigns treat backers like ATMs. We write to real humans who have questions, concerns, and limited budgets. What's in it for them? Why should they choose your project over dinner with friends? We answer that honestly.
Momentum Through Updates
The campaign launch is just the beginning. Successful projects maintain energy through regular updates that feel authentic. We help you plan content that keeps backers engaged and encourages them to share your project with others.
From Our Lead Strategist
Why Some Campaigns Take Off While Others Stall
I've worked on campaigns that raised six figures in 48 hours. I've also seen brilliant projects barely crack four digits. The difference? It's rarely the idea itself.
Projects fail when they focus on features instead of benefits. When they use industry jargon that alienates regular people. When they assume everyone understands why the project matters without actually explaining it.
The campaigns that succeed are the ones that make backers feel like they're part of something meaningful — not just customers making a purchase.
If you're planning a crowdfunding campaign, don't wait until the last minute to think about messaging. The way you communicate your project is just as important as the project itself. Maybe more important.
— Dermott Ashford, Campaign Strategy
Let's Talk About Your Campaign