Writing that moves campaigns forward
We got into crowdfunding copywriting after watching too many strong projects struggle to connect with backers. Great ideas buried under vague messaging. Passionate founders who couldn't translate their vision into words that resonated.
Started small—helping a friend with a Kickstarter that barely had traction. Rewrote their campaign story, clarified the pitch, and suddenly people got it. That project hit 180% of its goal. Been hooked on this work ever since.
Now we're a dedicated team at Clearwaypoint, focusing exclusively on crowdfunding campaigns that need authentic, compelling copy to reach their funding targets across Canada and beyond.
How we approach campaign writing
Every crowdfunding project has this moment where backers decide: is this real? Can I trust this? Will it actually happen?
That moment lives in your copy. Not in flashy graphics or celebrity endorsements—in the words that explain what you're building and why it matters.
We dig into your project until we understand it as well as you do. Then we write campaign copy that answers backer questions before they ask them. Clear rewards tiers. Honest timelines. Stories that show why your team can pull this off.
The campaigns we work on tend to convert browsers into backers at higher rates because people actually understand what they're supporting.
What makes campaign copy work
After writing for dozens of successful crowdfunding campaigns, we've noticed patterns in what resonates with backers. Here's what we focus on when crafting your campaign story.
Clarity over cleverness
Backers scroll fast. Your campaign needs to communicate the core idea within seconds. We cut through jargon and marketing speak to explain exactly what you're creating and why someone should care. No riddles, no vague promises—just straightforward copy that respects people's time.
Trust through transparency
Crowdfunding backers have seen projects fail. They're cautious. We address concerns head-on in your campaign copy—manufacturing details, realistic timelines, team credentials. Being upfront about challenges actually builds confidence. People back projects when they trust the people behind them.
Story with substance
Your origin story matters, but backers ultimately care about what they're getting. We balance the emotional appeal of your journey with concrete details about the product or service. The best campaign narratives show passion without losing sight of practical information that drives backing decisions.
Revision based on feedback
Campaign copy rarely works perfectly on the first draft. We test language with small groups, watch how people respond to different framings, and refine based on actual reactions. The campaigns that exceed their goals are usually the ones where we iterated on messaging until it clicked with the target audience.
Projects we've helped bring to life
These campaigns represent different industries and funding goals, but they share one thing: copy that connected with backers and drove real support.
The people behind the words
We're a small team focused on one thing: writing crowdfunding copy that works. No huge agency overhead, no layers of account managers. Just experienced writers who understand campaign psychology.
Sienna Cartwright
Senior Campaign CopywriterSienna's written copy for over 40 crowdfunding campaigns across tech, design, and consumer products. She's got a knack for turning complex product features into benefits that backers actually understand. Started in traditional advertising before realizing crowdfunding was where interesting projects lived.
Petra Lindholm
Campaign Strategy LeadPetra focuses on the structural side of campaign copy—rewards tier descriptions, FAQ sections, update sequences. She's launched her own successful Kickstarter projects, so she knows what backers look for. That first-hand experience shows up in every campaign brief she develops for our writing team.
Let's talk about your campaign
Got a project ready for crowdfunding? Need copy that connects with backers and drives conversions? We're based in Woodbridge, Ontario, but work with campaign creators across Canada and internationally.
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