Writing That Actually Connects With People
Look, most crowdfunding campaigns fail because the writing sounds like it came from a robot. Backers scroll past because they can't find a real person behind the project.
We've been helping campaign creators in Canada since 2019, and here's what we've learned: people back stories, not specifications. They want to understand why you're doing this, what problem you're solving, and why they should care.
Our approach strips away the corporate nonsense. We work directly with you to find the genuine story in your project — the one that makes someone stop scrolling and actually read what you have to say.
Three Core Techniques That Make Campaigns Work
Story-First Discovery
We start by talking. Not about metrics or conversion rates — about why this project matters to you. Most creators already know their story, they just need help organizing it in a way that others can follow.
Conversational Drafting
Your campaign copy should sound like you're explaining your project to a friend at a coffee shop. We draft in plain language, avoiding industry jargon and keeping sentences short. If it sounds stiff when read aloud, we rewrite it.
Real-World Testing
Before your campaign goes live, we test the copy with people who match your target audience. Their confusion becomes our revision list. We keep refining until the message lands clearly with people who've never heard of your project.
Real Results From Real Campaigns
I had all this technical info about my product but couldn't figure out how to make it interesting. They helped me find the human angle — why I started this in the first place. Campaign funded in three days.
Working with them felt more like therapy than marketing. They asked questions that made me think about my project differently. The final copy actually sounded like me, which I didn't expect from a professional service.
I tried writing my campaign three times and kept hitting a wall. Their process broke everything down into manageable pieces. Each revision got clearer until we had something that actually explained what I was building.
Initial Conversation
We meet (video or in-person if you're in the Greater Toronto Area) and talk through your project. This usually takes about two hours. We're listening for the moments when you get excited — those are the parts that need to be in your campaign.
Structure Development
Based on that conversation, we outline your campaign structure. We figure out what information comes first, what can wait until later, and what might not need to be there at all. This outline becomes your content roadmap.
Draft and Refine
We write the first draft and send it to you. You'll probably hate parts of it — that's normal. We go back and forth until the voice feels right and the message makes sense. This typically takes three to five rounds.
Audience Validation
We test the copy with a small group that matches your target backers. Their feedback tells us what's working and what's still confusing. Final revisions happen based on these real reactions, not our assumptions.
Crowdfunding Success Starts With Clear Communication
Most campaign creators are too close to their projects. You know every technical detail, every feature, every reason why this matters. But your potential backers don't — yet.
- You'll understand how to explain your project in terms people actually care about
- Your campaign copy will sound like you, not like a marketing agency wrote it
- Backers will know exactly what they're supporting and why it matters
- You'll have a repeatable framework for all your project communication
- Your message stays consistent across your campaign page, updates, and social media
And honestly? The process usually helps creators clarify their own thinking. When you can explain something clearly to strangers, you understand it better yourself.
See Campaign Examples